Meet Bill Berardino of Kollective Auto Group


Portrait of Bill Berardino, President of Kollective

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With a dynamic career spanning over four decades in the luxury automotive retail sector, Bill Berardino stands out as a vanguard of industry leadership and innovation. As the current President of Kollective Automotive Group, Bill brings an unparalleled breadth of knowledge and expertise to the table, shaping the future of luxury automotive retail.

His journey in the automotive world began with Prestige Motors, where from 1993 to 2013, he played pivotal roles in steering the organization towards its zenith. Moving forward, from 2013 to 2017, Bill further honed his leadership skills at Ascent Automotive, showcasing his adeptness in team management, strategic planning, and operations.

Throughout his illustrious career, Bill has been instrumental in guiding dealerships to the coveted position of No. 1 in the nation, a testament to his dedication and prowess. But it's not just his professional accomplishments that make him a revered figure; his commitment to shaping the broader automotive landscape is evident through his various advisory roles.

Bill's contributions to the Lexus Dealer Council as a Board Advisor from 2005 to 2007 and the Lexus National Dealer NAAB from 2007 to 2013 have been invaluable. His insights were also sought after by the National Dealer Board for Jaguar/Land Rover from 2009 to 2013, showcasing his cross-brand expertise. Furthermore, Bill’s tenure with the Toyota Board of Advisors has fortified his reputation as a thought leader in the industry. Currently, he lends his expertise to the Lexus Dealer Product Advisory Panel, a role he has been embracing since 2013.

Outside the confines of the automotive world, Bill's altruistic side shines through his involvement with the Velosano Steering Committee at the esteemed Cleveland Clinic, underlining his commitment to not just automotive excellence, but also to the broader well-being of the community.

In summary, Bill Berardino is not just a seasoned leader but a visionary, driving change and setting benchmarks in the automotive luxury retail landscape.

Kollective Success Under Bill Berardino

Kollective has thrived across several dealerships, teeming with success under Bill’s leadership. Here are just a few accomplishments Kollective has garnered thanks to Bill:

  • Successfully rebranded the Kollective organization
  • Facilitated two years of YoY growth and profitability
  • Built an all-new Mercedes-Benz dealership in Selma, TX
  • Built an all-new JLR dealership in Brooklyn, NY
  • Built an Audi dealership in Queens, NY
  • Acquired two Lexus dealerships in NJ

Get in Touch with Our Kollective Auto Group Team

If you have any questions about our Kollective dealerships or would like to get in touch with our Kollective Auto Group team, we invite you to contact us online at Kollective Auto Group. We look forward to serving you!

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